Today a friend took me, without explanation, to see Sophie Calle’s The Unsold (売り残し) at Koyanagi Gallery in Ginza. I don’t often attend art shows – let alone modern art installations – and I almost never visit Ginza, so this was a real novelty for me, but despite my initial misgivings it was definitely worth it. Here is my review.
When I entered the gallery my first glance revealed an installation of everyday objects, including two dresses, that to my jaundiced and cynical eye immediately resembled Tracey Emin’s execrable bed-type stuff, and I was immediately disappointed. However, right at the door there is an introductory explanation (in Japanese and English) of the premise of the work, which changed my mind. Basically, three artists set up a flea market in the grounds of Yasukuni Jinja. They laid out their wares on three squares of cloth, as shown in the picture. One (I don’t recall which) sold worthless every day items, to each of which was attached a story that actually happened (i.e. a real story) with some relationship to the item but in which the item itself was not directly involved (so e.g. the typewriter on sale is not necessarily the typewriter from the story). Another sold a mixture of semi-antiques (cutely mis-spelled as “semi-antics” in this exhibition) and ordinary items, to which were attached completely fake stories with apparent emotional content. The third sold actual antiques, and one of his original photos. For example one person was selling a completely normal bra for about 25,000 yen, and another person was selling a picture of a psycho-analyst (freud?) for 38,000 yen. One of the antiques was an ancient ceramic hot water bottle, and the picture was a pretty cool sea/sky thing. Each artist catalogued what they sold and the amount of money they sold it for – which was surprisingly large. Apparently an American tour guide passed by as this sale was going on and told his charges “there is nothing here, ignore it.” (Cute). The explanation finishes with the simple, curt phrase “These are the unsold.” So the exhibition consists of the material that was not sold.
This exhibition consists of three pieces of cloth on which the remaining items are laid out, attached to each of which is a tag with the price and the story. Behind each installation, on the wall, is a photo of the original setup, so you can see what was sold. On the opposite wall are the tags for the sold items, with their corresponding story. These tags have no information about the item to which they correspond, so you have to wander across to the original picture and guess. The stories are really interesting and believable, though whether they are actually true or not I have no clue. Investigating on wikipedia I discovered that the Eiffel tower story is true, and just as unbelievable as it sounds – Sophie Calle certainly knows how to do crazy things (I can’t remember if the item attached to this story was sold or not).
I’m an uncultured barbarian, so I have no idea what this installation was trying to tell me about whatever, but I thought it was really cool. Trying to understand why people bought these ludicrously overpriced objects because of their vague stories, or didn’t buy some object even though its story was cool, was an exercise in intruding into someone else’s private life. The stories themselves were fascinating, disconnected monologues, none of which I believed (but some of which I have subsequently learnt are real!) I can’t speak for the Japanese but the English used in the broader narrative descriptions – what the exhibition is about, how the artists met – is clear, sparse and strong. The structure of the main introductory sign and its finishing statement, “These are the Unsold” is particularly powerful, and suits the style of the exhibition. It’s a simple idea done well, and it holds your attention. Why did the passersby leave the charred bedspring and buy the useless typewriter? This, I cannot fathom. I wouldn’t buy the red bucket some guy pissed in, but why would someone else buy the bottle. Also the story of the horn is acutely sad and the horn is quite cheap, but apparently un-sellable. What does that mean?
I didn’t know anything about Sophie Calle before this exhibition, but reading her Wikipedia page I get the impression that she is a powerful, prodigious and generally unethical talent. My friend has also seen the exhibit Take Care of Yourself, which as the quoted reviewer says seems to be both shallow and deeply engaging. Her attempt to get blind people to define beauty sounds like it has the potential to be very powerful (I don’t draw any conclusions!) and the work where she gets a guy to shadow her and then presents pictures of herself sounds really interesting. Invading others’ privacy, not so much. How come medical researchers have to get ethics approval, but French artistes can pursue some guy across the world, or hijack a stolen diary for money?
Don’t answer that.
Anyway, I’d never heard of Sophie Calle before today and I think her work is a genuinely interesting and challenging example of modern art at its finest. I don’t know what she’s trying to say with this exhibition and I can’t really say what I think of it, but it’s really cool. It would be better if she followed it up with some kind of article in a peer-reviewed journal giving her conclusion about what the purchases and non-purchases mean, instead of leaving it to an ignorant rube like me to try and understand, and if she had found a way to summarize what was bought and wasn’t (e.g. rankings with stories, or a website where you can see all the objects with what was bought and what wasn’t, and its story) then the exhibition would have been even cooler. But despite these missed opportunities this exhibition is very cool, and in general I have to say Sophie Calle’s work seems pretty interesting. I hope more of her stuff comes to Japan, and I recommend visiting it if you are in Japan, or keeping an eye out for her work if you are not.
fn1: I may be mis-remembering the exact nature of what these items were, but I hope you get the general gist.