From my favourite Japanese magazine, Tokyo Graffiti, comes this delightful but slightly strange web campaign. The magazine have teamed up with the Chiyoda shoe company, and every day they have arranged for a cute girl to stand in front of a camera, express her preferred weather for tomorrow and the reason why, and then kick off one shoe. If the shoe lands upright, the prediction is sunshine; on its side, clouds; and upside down, rain. The girl then hops up to the camera and gives the prediction. The site gives the prediction accuracy to date. It’s going to be running for a year and you can download a google gadget to add to your igoogle so you never miss a smiling weather girl.

Strange? Definitely. Cute? Certainly. Pointless? You be the judge…

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